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So, how much
are you losing now?
Check all the points you can relate to.
Want to change it?
Answer the questions your users have
Clarity
"What is this? Is it for me? What do I do first?"
These get answered in the first 30 seconds or they never get answered at all.
Drive
"How does the result look? Is it good enough for me? Am I ready for this?" The product makes the value tangible, and meets users when they're ready to commit.
Scale
"How do I get more? What will it be? Is it even an option?" Paying users see a clear path forward. Revenue expands because the product keeps giving them a reason.
3 ways we can
do it together
Ongoing / custom pricing
Partnership
Your team is ready to improve conversions, but PLG isn't anyone's full-time focus. You want someone building with you, not just advising.
I join as your fractional PLG lead
Minimum 3-month engagement, 20 - 40 hours per month
Work with your team to design, ship, and iterate on changes
Regular syncs, stakeholder alignment, hands-on execution
Focus areas: trials, activation, paywalls, pricing, upgrade flows
I stay in the loop on data, roadmap, and results
2 hours / $1000
Live Review
I find the high-level problems in your funnel , by going through your signup, onboarding, and pricing with a fresh expert eye, live on the call.
2-hour live call with expert feedback on your full funnel
Ask questions and dig deeper in real time
Full call recording to keep, share and break down
2 weeks/ from $5000
Sprint
I find the real bottleneck in your upgrade journey and draft how to fix it — by combining your data, behavioral psychology, and expert insights.
Data and Funnel review
Upgrade Map — full journey from signup to payment
5–10 prioritized moves
Wireframes or prototypes for the top 1–3 moves, ready to build
60-min team walkthrough ans Q&A with your team
15% off the ongoing partnership rate if you decide to proceed
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I’m Anastasia Kudrow
10+ years
I’ve been helping digital products grow revenue for 10+ years
Simone Woods
Psychology-led
I have psychology background so I build the way people think
Nicole Yang
0-$4M self-serve
I took my clients 0-$4M ARR in self-serve revenue in 3 years
Simone Woods
Leading PLG team
Worked at leading PLG agency ProductLed with Wes Bush
Calvin Smith
Founder of Ghosted and PLG expert, deeply driven by psychology
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Hear from my awesome
colleagues and clients
Productled
When our clients struggle with their free-to-paid conversion, Anastasia is the person I want in the room. She has a rare mix of psychology, product strategy, and ruthless prioritization - she can quickly pinpoint the real problem, even in noisy data and complex orgs, and turn it into concrete changes to onboarding, pricing, and upgrade flows. If you want to improve your free-to-paid conversion rate, working with her is an easy decision.
Wes Bush
Author of Product-Led Growth,
Founder @ #1 PLG Agency ProductLed
MyLnker
I brought Anastasia in at a critical moment for MyLnker, a tool designed for entrepreneurs and content creators to optimize their online presence. We were facing a conversion challenge we couldn't fully diagnose internally users were signing up but very few were converting to paid. I needed an outside perspective from someone who understands how users think and why they don't upgrade.
Anastasia delivered a thorough audit of our full upgrade motion from onboarding to pricing to in-product triggers and came back with a clear, structured diagnosis and a prioritized set of recommendations. More importantly, she was direct. When I asked Anastasia the hard questions about our market and our model, she gave me honest answers grounded in data and real experience, not just what I wanted to hear. That kind of candor is rare and exactly what you need when you're making strategic decisions.
The live walkthrough session was particularly valuable. Anastasia walked us through real UX/UI observations, shared competitive references in real time, and helped us think through our priorities given our team size and stage.
We're now implementing her recommendations and working through the strategic decisions she helped us frame. It's a process, but the clarity we walked away with was well worth it.
Carlos Acosta Flores
Founder @ Pconnection.net
Bridgemart
Anastasia was kind and extremely helpful. I felt that my concerns and issues were immediately understood, and I walked away with actionable feedback for both the short and long term. I came to the meeting wanting to better understand pricing strategy, and left with a plan as well as a new passion for finding creative ways to get user feedback on my product.
Shay Longmate
Director @ Bridgemart
Kumo
Anastasia worked with our team for a couple of months and helped us make real progress on free-to-paid conversion for our freemium product with a trial on top.
She set up product analytics so we could finally see how users onboard, where they drop, and where upgrades actually come from, then used that to guide changes to our trial model, pricing page, paywalls, and upgrade triggers. One of the new upgrade paths she suggested now converts about 3x better than what we had before, and we’ve also increased new trial signups.
Working with her was very easy. She combined clear strategic guidance with hands-on help: from designing the full event tracking system to producing mockups and real copy for the website and upgrade email flows.
I’d happily recommend Anastasia to any team that wants to improve free-to-paid conversion and build product-led upgrades growth.
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Jason Pratts
CEO @ Kumo, DealStack.ai,
Founder of Appetize, sold to SpotOn for $415M
Productled
Anastasia is one of the very few people I trust to look at a messy funnel and tell me what actually matters. I’ve seen her handle very tough clients and teams, earn their trust fast with early growth wins, and still keep an eye on the long-term strategy. She combines deep user psychology with practical product sense, so her recommendations turn into clear, doable plans instead of vague insights.
Rodrigo Fernandez
Chief ProductLed Implementer
@ Productled, ex-Time Doctor, ex-EOS
Miro
As Anastasia’s Mentor, I've seen her work over the past year and I am impressed by her ability to turn ideas into real functioning products🚀
She's passionate about what she does, data-driven, and has a unique ability to get teams moving from planning to action. Anastasia's approach is both direct and supportive, fitting well with teams that value clear, effective guidance and a caring touch. Her skill in adapting to different team needs while focusing on common objectives is a great asset for startups aiming to grow and innovate!
Viktoria Kharlamova
Growth Advisor, ex-Miro
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Paper VPN
The Fastest Mind in the Wild West. Anastasia possesses a superb analytical approach, swiftly adapting to product changes, generating creative ideas, always staying connected, and exhibiting exceptional work capacity. I would hire Anastasia for any project I've been a part of.
Dmitrii Sobolev
Head of Product @ Paper VPN
Aggie
Anastasia was incredible to work with — she brought clarity, structure, and empathy to a complex challenge. She quickly pinpointed the root cause of our user drop-off and helped me reframe what I thought were multiple issues into a single, solvable onboarding problem.
Her insights were both strategic and tactical, blending high-level frameworks with actionable, low-lift changes that will meaningfully improve user experience. She offered thoughtful ideas on everything from copywriting and flow to UX simplification and user psychology, all grounded in real-world startup experience. I left the session energized, reassured, and with a clear direction forward.
Highly recommend.
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Greg Weinstein
Founder & CEO at Audience Genomics
BBC Maestro
Anastasia is an incredibly knowledgeable individual who offered advice on how to approach trials and freemium options for our brand.
She took the time to discuss the options we're exploring and shared pros, cons, and common pitfalls to watch out for.
She unlocked new concepts and considerations, which will prove invaluable as we progress through the validation stage. I'd highly recommend Anastasia as a mentor!
Charlie Hamouy
Growth Marketer @ BBC Maestro
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