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This program is for your team if:
You sell through sales and want to add self-serve.
You have a working sales motion but no self-serve to speak of — and you want to build one without disrupting the revenue you already have.
You have self-serve but it underperforms.
Conversion is low, adoption is weak, and sales still waste time on non-activated clients or low-budget deals.
Your sales and self-serve are in conflict.
There's no clear line between who owns what, and both motions are suffering for it.
So, what sounds
familiar?
Check all the points you can relate to.
Self-serve isn't
one thing, but three
Team
Someone has to own this internally. And the way your team works today was built for a different motion. We figure out what needs to change and what doesn't.
Data
You need to know who activated, who got stuck, who's ready to buy, and who needs a human. Right now you probably track signups and revenue. That's not enough to run a self-serve motion.
UX
Can someone go from signup to value without talking to sales? Maybe. Maybe not. For most B2B companies, fully removing sales isn't the move. The real opportunity is using the product to engage users and hand sales a warmer lead. We figure out which version is right for you.
One expert won't solve your problem.
A team will
User Experience
Anastasia Kudrow
Psychology-led product growth specialist focused on onboarding, pricing, and retention. ProductLed Implementer with 11+ years turning free users into subscribers by fixing onboarding and monetization.
Team & Process
Monika Holland
15+ years helping SaaS companies grow — launching products, opening new markets, and scaling revenue. Fractional Head of Growth, PLG Certified, and founder of BOLD Business Decisions.
Data
Mario Araujo
Can someone go from signup to value without talking to sales? Maybe. Maybe not. For most B2B companies, fully removing sales isn't the move. The real opportunity is using the product to engage users and hand sales a warmer lead. We figure out which version is right for you.
Ready? Book your
Self-Serve Program
2 weeks
Self-Serve Program
A custom plan to build your self-serve motion from scratch — delivered in two weeks by a team that's done it before.
Pricing based on your size
(and the resulting complexity & impact)
Early, under $5M ARR
$10,000
Growth, $5–10M ARR
$15,000
Scaling, $10M+ ARR
$20,000
What you'll get
A self-serve motion planned for your product, not copied from someone else's
The data setup so self-serve doesn't fly blind.
Self-serve that helps sales grow and sales that help self-serve get adopted.
A signup-to-value path users can actually complete on their own.
The confidence to know this is the right move for your business.
Deliverable #1
Your Data & Metrics Setup
An audit of your current tracking, the exact events you need to instrument, the metrics that matter for self-serve, and either ready-to-use dashboards or a precise spec for building them.
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Deliverable #2
Your Self-Serve Operating Plan
A blueprint for how self-serve should run inside your company — how it coexists with your sales-led motion, what team you need, and how it changes how you work across departments.
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Deliverable #3
Your Self-Serve UX & Upgrade Path
Wireframes of the self-serve user journey, what users should access to reach value, and a designed upgrade trigger strategy — without rearchitecting your monetization model.
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Productled
When our clients struggle with their free-to-paid conversion, Anastasia is the person I want in the room.
Wes Bush
Author of Product-Led Growth,
Founder @ #1 PLG Agency ProductLed
Productled
I’ve seen Anastasia handle very tough clients and teams, earn their trust fast with early growth wins, and still keep an eye on the long-term strategy.
Rodrigo Fernandez
Chief ProductLed Implementer
@ Productled, ex-Time Doctor, ex-EOS
BBC Maestro
We unlocked new concepts and considerations, which will prove invaluable as we progress through the validation stage.
Charlie Hamouy
Growth Marketer @ BBC Maestro
Kumo
One of the new upgrade paths now converts about 3x better than what we had before, and we’ve also increased new trial signups.
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Jason Pratts
CEO @ Kumo, DealStack.ai,
Founder of Appetize, sold to SpotOn for $415M
Aggie
The insights were both strategic and tactical, blending high-level frameworks with actionable, low-lift changes that will meaningfully improve user experience.
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Greg Weinstein
Founder & CEO at Audience Genomics
Bridgemart
I walked away with actionable feedback for both the short and long term.
Shay Longmate
Director @ Bridgemart
MyLnker
The live walkthrough session was particularly valuable. Anastasia walked us through real UX/UI observations, shared competitive references in real time, and helped us think through our priorities given our team size and stage.
We're now implementing the recommendations and working through the strategic decisions. It's a process, but the clarity we walked away with was well worth it.
Carlos Acosta Flores
Founder @ Pconnection.net
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Paper VPN
The Fastest Mind in the Wild West. Anastasia possesses a superb analytical approach, swiftly adapting to product changes, generating creative ideas, always staying connected, and exhibiting exceptional work capacity. I would hire Anastasia for any project I've been a part of.
Dmitrii Sobolev
Head of Product @ Paper VPN
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